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Dash Report 2025: Dashing in America | 2025

Led copy development for DoorDash’s first-ever Dash Report, transforming large-scale delivery data into actionable insights for millions of Dashers.

Impact

First-of-its-kind report built on millions of U.S. deliveries across multiple categories

Delivered actionable insights to support Dasher earning potential and platform engagement

Established a scalable framework for future data-led reporting initiatives

Role & Execution

Led end-to-end copy development, shaping narrative, structure, and messaging across the report

Translated complex datasets (delivery trends, cost-of-living, gig expenses) into clear, user-focused insights

Collaborated cross-functionally with data, product, and marketing teams to align on accuracy, usability, and tone

Strategy

Positioned the report as a utility-driven resource to help Dashers optimize when, where, and how they earn

Designed a data storytelling approach that balanced national trends with regional insights for relevance at scale

Aligned content with lifecycle and product marketing goals to drive engagement and retention among Dashers

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